ID is extremely proud to represent so many clients who use their public image to promote the greater good. These are the stories we love to see in print, not just because they reflect well on our clients, but because they inspire positive change in others. We at ID draw great inspiration from these efforts and as a company we strive to be socially and environmentally responsible, and encourage all of our employees to give back by offering paid days off to volunteer.

Here is a sampling of the great work our clients do behind the camera:

On September 10, 2010, STAND UP TO CANCER held their second simultaneous commercial-free telecast, where more than $80 million has been pledged to date. The funds will directly go to accelerate ground-breaking research and bring new treatments to patients as quickly as possible.

PETA celebrated their 30th Anniversary with a Gala & Humanitarian Awards on September 25, 2010, in Hollywood.

As co-founder of Keep a Child Alive (KCA), Alicia Keys hosted the annual BLACK BALL on September 30th, 2010 in New York City. The Black Ball is a unique benefit concert which has brought together musical talent to raise money for the much needed treatments, services and support that KCA provides.

Through its Women’s Cancer Programs, the ENTERTAINMENT INDUSTRY FOUNDATION is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research, early detection methods, and supporting community programs that assist the millions of women and their families at risk of or affected by cancer.

Co-founded by Sean Penn, J/P HAITIAN RELIEF ORGANIZATION is dedicated to providing long term support for the people of Haiti. Following the tragic earthquake of 2010 J/P HRO began working immediately to make an impact in Haiti. J/P HRO works with both government and non government agencies to deliver immediate results where the need is greatest.

(RED) introduced THE LAZARUS EFFECT CAMPAIGN, which increases awareness for its efforts to fight AIDS in Africa. The campaign, directed by renowned photographer Brigitte Lacombe, features celebrities including clients Javier Bardem, Hayden Christensen, Bryan Cranston, Claire Danes, and Julia Louis-Dreyfus rattle off items that could be bought for 40 cents (the value of one day’s worth of life transforming antiretroviral medication).