KELLY BUSH NOVAK, FOUNDER AND CHIEF EXECUTIVE OFFICER
Kelly Bush Novak launched her public relations agency in 1993 with three unknown clients and a surplus of now legendary tenacity. Her innovative, team-focused company culture attracts the most talented of her peers to join her in what is now the industry's largest independently owned and operated public relations firm.
ID currently represents over five hundred high-profile clients supported by a dedicated team of one hundred in New York and Los Angeles, including the most respected publicists in the industry. Achieving her vision of a full-service agency of communications strategists collaborating on behalf of talent, brands, philanthropic organizations, music, film and technology leaders, Kelly continues to oversee all aspects of ID's business.
Kelly represents exceptional talent including Alejandro González Iñárritu, Serena Williams, Warren Beatty, Javier Bardem, Diane Lane, John Malkovich, and Uzo Aduba. Longtime clients such as Tobey Maguire and Ben Stiller have artfully transitioned from smart independent films to starring in some of the highest-grossing movies in history while garnering respected producing and directing credits.
Kelly and her film team were responsible for press campaigns for the Academy Award® winning motion pictures The King's Speech (2010) and The Artist (2011). Her expertise with major franchises includes consulting for lead actors on Star Wars, Lord of the Rings and Spiderman- all blockbuster trilogies.
In 2006, Kelly led the company into brand representation with the landmark launch of Starbucks Entertainment. Today, ID's powerful brands team represents an array of prestigious clients including Tiffany & Co., Nintendo, Coca-Cola, and UNICEF.
An early advocate of the power of social media, Kelly established a robust digital department, extending ID's clients' reach across both influential and emerging platforms while creating new opportunities for integrated marketing, promotions, and strategic partnerships.
In 2008, Kelly founded VIE Entertainment, where she manages Oscar® nominated actress and producer Ellen Page. Under the VIE banner, Kelly is the executive producer of two projects including the feature adaptation of Jean Hegland's novel Into the Forest and Freeheld, starring Page and Academy Award® winning actress, Julianne Moore. Her previous producing credits include the Emmy® nominated HBO special, The Pee-wee Herman Show on Broadway, which marked the return of Paul Reubens' beloved character. She was instrumental in bringing Pee-wee Herman back to audiences and set the stage for the Netflix feature, Pee-wee's Big Holiday, produced by Judd Apatow.
A passionate voice for marriage equality, Kelly secured the breakthrough coverage of Ellen DeGeneres' wedding on the cover of People magazine.
She continues to represent her first major client, acclaimed actor Sir Patrick Stewart, whom she introduced to the social media landscape with unprecedented results. Not one to miss an opportunity, she encourages you to follow him @sirpatstew.
MARA BUXBAUM, PRESIDENT
One of the entertainment industry's leading publicists and strategists, Mara has helped build ID into one of the most respected public relations agencies serving the entertainment community and beyond.
After joining forces with Kelly Bush and founding ID's New York office in 1999, she immediately improved upon ID's stellar personal representation base and brought the company her seasoned expertise as a film publicist. Mara actively developed ID's corporate business and signed ID's first film clients which included leading the publicity campaigns for the Academy Award® nominated documentaries such as, My Architect and Murderball. Her strategic counsel for such clients set the stage for what would become ID's Brand and Film departments.
Mara personally represents many of Hollywood's most notable actors and filmmakers, including Jake Gyllenhaal, Ethan Hawke, Kevin Kline, Michael Mann, Sean Penn, Christopher Walken, Rachel Weisz, Michelle Williams, the late Robin Williams and the late Heath Ledger, each of whom is an Academy Award® winner or nominee.
Mara has successfully provided strategic guidance for many prominent production companies and their film slates. In addition, she has advised acclaimed producers such as Bill Pohlad of River Road Entertainment, who produced the Academy Award® nominated films The Tree of Life and 12 Years A Slave, along with veteran producer Charles Roven of Atlas Entertainment, who produced Christopher Nolan's wildly successful Batman Trilogy that culminated in 2012's The Dark Knight Rises and the Academy Award® nominated American Hustle. Her longstanding press relationships, business acumen, and insight have also attracted CEO-level media moguls as clients.
Prior to her tenure at ID, Mara was a senior executive at PMK Public Relations where she worked on film campaigns and with noted stars such as Nicole Kidman, Michelle Pfeiffer, Christina Ricci, and Winona Ryder, many of whom followed her to ID. She also helped run the publicity campaigns for major films, directed by the likes of Robert Redford, Norman Jewison, Robert Altman and Louis Malle. As a senior publicist at Columbia Pictures, Mara worked on films such as Martin Scorsese's The Age of Innocence, Harold Ramis' Groundhog Day, Luc Besson's The Professional and Robert Rodriguez's El Mariachi .
Mara's longtime client, Sean Penn, is a leading advocate for human rights protection worldwide. He is the Founder and CEO of J/P Haitian Relief Organization, which steadfastly assisted the victims of the 2010 earthquake and continues to bring sustainable programs quickly and effectively to the people of Haiti. She witnessed a defining moment for Mr. Penn when he received the 2012 Peace Summit Award at the 12th World Summit of Nobel Laureates, surrounded by five former heads of state, eleven Nobel Peace Prize winners, and nine Laureate organizations.
Mara began her career in the late 80's under the tutelage of legendary publicist Lois Smith, one of the industry's most admired and well-respected figures. She remains eternally grateful to Lois for her professional guidance and, in turn, Mara considers mentoring others among the most valuable and rewarding aspects of her life.
KATIE ALTMAN, ACCOUNT EXECUTIVE, MUSIC
As an Account Executive in the music department at ID, Katie creates and leads strategic public relations campaigns for clients including musical.ly, Brynn Watkins, Skylar Stecker, Converse Rubber Tracks, Mike Love and Lyle Lovett among many others.
Combining her love for music with her background in marketing, events, and communications, Katie has a track record for generating tangible results that speak to clients’ long and short term goals. She is a vital part of the team that has been instrumental in bringing the social media platform, musical.ly, from 30 million users to hundreds of millions of global users. With its ever-growing user base and 12 million video uploads per day, musical.ly is now one of the fastest-growing social networks in the world.
Additionally, with Converse Rubber Tracks, Katie was influential in garnering publicity and educating the music community on Converse’s efforts to support up-and-coming artists. Since its inception in 2011, over 1,000 emerging artists have had the opportunity to record original music alongside the Converse Rubber Tracks team of experienced engineers at no cost.
Katie began her Career at ID in 2012 after graduating from the University of Southern California with a Master’s in Public Relations from the Annenberg School of Communication & Journalism.
LEANNA BALABAN, ACCOUNT EXECUTIVE, DIGITAL
Leanna is an Account Executive in the Digital Strategy department at ID, where she helps clients hone their social and digital presence within the changing media landscape to meet their short and long-term goals. Mixing her love of all things digital with her background in experiential marketing and publicity, Leanna brings a unique perspective to strategic partnerships and collaborations. She works with a variety of clients across all ID departments including Alicia Keys, AOL, Lilly Singh, Medium, Sony Music Nashville for Carrie Underwood, Fullscreen, Jessica Seinfeld, Instagram, Omaze, Facebook, Sean Penn’s JPHRO Foundation, Stand Up To Cancer, Fine Brothers Entertainment, and Astronauts Wanted.
Leanna began her career at ID in 2013 after graduating Sigma Cum Laude from University of Southern California with a degree in public relations and a concentration in psychology.
COURTENAY BARRETT, ASSOCIATE ACCOUNT EXECUTIVE, TALENT
Courtenay Barrett began her career at ID in 2013 as an Executive Assistant to CEO and Founder Kelly Bush Novak.
Now an Associate Account Executive in the Talent department, Courtenay has formed an impressive client roster as a key member on teams including Janelle Monae, Ewan McGregor, Alicia Vikander, Ellen Page, Jon Bernthal, Amy Adams, Robert Pattinson, Maya Rudolph, Saint Jhn, Tracee Ellis Ross, Naomi Scott, Jermaine Fowler and Serena Williams among others. In her role, Courtenay brings a thoughtful, tailored approach to campaign strategy as she leverages the media universe with an emphasis on creative, digital and social opportunities to elevate a client’s presence. With a knack for shaping powerful narratives in press, Courtenay is instrumental in helping clients realize their potential and reach relevant audiences through smart storytelling.
In addition, Courtenay was integral in the 2014 launch of the New York Times Best Seller, #GIRLBOSS by Nasty Gal Founder, Sophia Amoruso; as well as in the store opening of Nasty Gal’s first flagship store in Los Angeles, CA.
Courtenay graduated from the University of Florida with a Bachelor of Science degree in Telecommunications with a focus on digital strategy, and a minor in English. She currently resides in Los Angeles, CA with her sweet dog, Finnigan.
MICHAEL BRAUN, VICE PRESIDENT, BRANDS
Michael joined ID in 2013, specializing in developing integrated marketing and publicity campaigns for brands on the cutting edge of entertainment and technology. He has overseen media relations and day-to-day strategy for clients including UNICEF, AOL, Marriott International, Netflix, Facebook, and Instagram.
Formerly, Michael worked at Dan Klores Communications (DKC) where he managed accounts such as Sauza Tequila, WWE, Warner Home Video, the US Open, New Balance and the Nobel Peace Prize Concert. As a member of the Sports Group, one of Michael’s core focuses at DKC was the integration of sports, entertainment, and lifestyle.
Prior to DKC, Braun served as Digital Marketing Manager at ICED Media where he worked with clients spanning Paramount Pictures, CNN, Summit Entertainment, Comedy Central and Universal Music Group. With a passion for politics, Michael has traveled the country extensively alongside Secretary Hillary Clinton, President Barack Obama, Senator John Edwards and Secretary of State John Kerry as a Press Lead on their national advance staffs during the 2004, 2008 and 2016 elections. He also serves as White House Advance for Vice President Joe Biden.
He has additional experience working at Sony Music UK in London, The 2004 Democratic National Convention, Warner Bros. Records and Jive Records. Michael holds a Bachelor’s in communications with a specialization in public relations from Boston University.
MEGAN BROPHY, ACCOUNT EXECUTIVE, TALENT
Megan began her publicity career at ID in 2012 under the guidance of former VP Annick Muller. While working with Annick, Megan assisted in Lupita Nyong'o's awards campaign for 12 Years a Slave, which led to wins at both the SAG and Academy Awards for Best Supporting Actress.
Megan is a key contributing member of various teams for clients such as Ben Foster, Elijah Wood, Ellen Page, Ian Somerhalder, Isabella Rossellini and Serena Williams. In addition to her work in the talent department, Megan has worked on campaigns for TV Land Network and Off-Broadway's Lucille Lortel Awards.
Prior to joining ID, Megan worked at Sundance Channel. She holds a Bachelor's degree in communications with a focus in public relations from Penn State University's College of Communication, as well as a double minor in international relations and Italian.
Despite her New York roots, Megan is a lover of country music and is on a mission to find the best honky tonks the south has to offer.
MARIA CASERIO, SENIOR CREATIVE STRATEGIST, COMMUNICATIONS
As a Senior Strategist in ID’s Creative department, Maria specializes in the strategic communications and positioning of brands and individuals to effectively reach consumer audiences. In her role, she brings a thoughtful, tailored approach to campaign and marketing initiatives as she leverages a full range of storytelling abilities to elevate a brand’s consumer presence. She collaborates with teams to help clients realize their vision and crafts key messages that become powerful narratives in press. Maria has ideated on behalf of clients including Tiffany & Co., Coca-Cola, Nasty Gal, Refinery29, Netflix, and Ello among others.
Prior to joining ID, Maria gained experience in New York City where she immersed herself in high-end fashion editorial and wrote for a number of industry outlets including The JC Report, The WILD Magazine, and Z!NK Magazine. In addition, she worked at Glamour Magazine in Health & Beauty Advertising where she developed an eye for the identity of brands in media and honed in on her passion for the creative side of the business. Furthermore, Maria served as an Account Manager at the hedge fund Odeon Capital Group.
Maria graduated from Florida State University as a dean's list student with a Bachelor of Arts degree in English and a minor in communications. She currently resides in Los Angeles, CA.
REBECCA SIDES CAPELLAN, SENIOR ACCOUNT EXECUTIVE, TALENT
Rebecca loves coming to work every day to help, as she puts it, "positively shape someone's career." Since 2003 Rebecca has been doing exactly that for many of ID's clients such as Lupita Nyong'o, Rosamund Pike, Marion Cotillard, Jim Parsons, Rachel Weisz, Zac Posen, Julia Louis-Dreyfus and Tracee Ellis Ross.
In addition, Becca has spearheaded launch campaigns for clients including the highly-successful Hermès Wall Street store opening, as well as their Men's Store opening and the 2014 launch of Nasty Gal’s Sophia Amoruso's New York Best Seller #GIRLBOSS. She has also been an integral part of several Oscar®, Tony® and Emmy® campaigns on behalf of ID's clients.
Before joining ID, Becca worked at W Magazine. She is a graduate of Trinity College and Phillips Academy Andover. In her spare time, Becca enjoys karaoke with her husband Henry and chasing after her son Wesley.
ADRYAN DILLION, DIRECTOR, DIGITAL
Adryan Dillon is a Director of Digital Strategy at ID, where she expertly navigates clients through the evolving social and digital media landscape. Adryan fosters strategic partnerships and collaborations as her extensive editorial background helps elevate client narratives and digital campaigns. Her work is always rooted in creating success for projects, preserving clients' identities and values, and building their long-term brands.
She works across all ID departments including talent, music, film and brands. Adryan has worked with some of the most celebrated talent and brands including Alicia Keys, Lilly Singh, Lupita Nyong'o, Medium, Sony Music Nashville for Carrie Underwood, Gerard Butler, Grace Helbig, Patrick Stewart, Jessica Seinfeld, Ana Gasteyer, Instagram, Omaze, Facebook, Stand Up To Cancer, Refinery29, Michelle Monaghan and Astronauts Wanted.
Adryan began her career at Golin working on digital campaigns for major brands, such as Unilever. Her interest in digital media began in college when she interned at Glamour Magazine and spent time in London and Seoul studying new media. She graduated from Indiana University with an honors degree in journalism and a concentration in music.
ALLISON ELBL, VICE PRESIDENT, MUSIC
Allison brings over 15 years of experience in music, digital media and entertainment to ID. Allison develops and implements strategic public relations and marketing campaigns to an impressive roster of clients which include James Taylor, Paul Simon, Sam Hunt, Steve Martin, Bette Midler, Diana Krall, Sarah McLachlan, Thirdstory, Icelandic band Kaleo, Gogol Bordello and Oscar® winning composers Hans Zimmer, A.R. Rahman, to name a few.
Allison was instrumental in leading the Starbucks Entertainment account, spearheading the music publicity campaigns for Starbucks and Hear Music artists such as Paul McCartney. Allison also launched the campaign for Converse Rubber Tracks, a state-of-the-art recording studio in Brooklyn, NY where emerging artists can record at no cost.
LAUREN FELSENSTEIN, DIRECTOR, FILM, TV & CONTENT
Since joining ID, Lauren has aided a diverse client list in navigating the world of entertainment PR.
Lauren has been instrumental in working in the TV/Content space with the launch of VICE Media’s cable network VICELAND, with STARZ on their series’ Blunt Talk, ASH vs EVIL DEAD and the upcoming American Gods, and BRAVO on their hit late night talk show Watch What Happens Live with Andy Cohen. Additional clients include AOL, Rotten Tomatoes, Atlas Entertainment and best-selling author Cass R. Sunstein.
Her recent film campaigns include Wind River, The Hollars and Me And Earl And The Dying Girl at the Sundance Film Festival, Being Charlie, A Monster Calls, as well as the horror thrillers The Boy and Shut In.
A veteran of the entertainment industry, Lauren comes from a diverse PR background. She began her career at The Weinstein Company where she worked on a wide range of commercial, independent and documentary films as well leading campaigns for a number of high profile horror movies – one of her life’s passions.
As a Publicity Manager at Sundance TV, Lauren launched seven scripted and unscripted television shows including The Red Road, The Writers' Room and the international hit, The Returned. Prior to Sundance TV, Lauren spent time at Scholastic where she publicized a mix of celebrity and bestselling Children’s and YA authors.
Lauren graduated from Emory University with a degree in English and creative writing.
SHERI GOLDBERG, VICE PRESIDENT, FILM, TV & CONTENT
Sheri’s expertise spans film and award campaigns, as well as strategic development for a number of brands, books and television series.
Sheri played an integral role in the success of notable Academy Award® winning films such as The Theory of Everything, Dallas Buyers Club, The Artist and The King's Speech. In addition, she has worked on De Palma, The Diary of a Teenage Girl, What We Do In The Shadows, AMY, Ex Machina, While We’re Young, Love & Mercy, St. Vincent, Begin Again, Django Unchained, Spring Breakers, Under the Skin, Moonrise Kingdom, Blue Valentine, PJ 20, Twilight and HBO Documentary's Academy Award® nominated film, Which Way Home.
Her current film clients include Hunt for the Wilderpeople, Our Kind of Traitor, NERVE, The Hollars, DENIAL, A Monster Calls and Manchester By The Sea. Sheri also leads strategic press and marketing campaigns for Sony Pictures Classics, in which she enhances their corporate image, positioning Michael Barker and Tom Bernard as experts in independent filmmaking.
In February 2016, Sheri spearheaded the launch of VICELAND, a new TV network from Vice and A+E— she continues to lead publicity for all of its programming. Additionally, she worked closely with TVLAND on hit shows Younger, Impastor, Lopez and The Jim Gaffigan Show.
Sheri was instrumental in leading campaigns for best-selling books The World According to Star Wars, Fifth Avenue 5am and My Mother Was Nuts, as well as MTV’s scripted series Skins, Teen Wolf and Awkward. Sheri has also been a longstanding leader of the Stand Up To Cancer (SU2C) team, garnering extraordinary press coverage for the non-profit since its launch in 2008.
Prior to ID, Sheri began her publicity career at Bumble Ward and Associates in New York. From there, she joined Miramax Films, where she worked on the Coen Brothers' 2007 Oscar® winning film No Country For Old Men, Ben Affleck's directorial debut Gone Baby Gone, as well as The Hoax and Venus.
She has a dual degree in management and information systems from the A.B. Freeman School of Business at Tulane University.
HARLAN GULKO, VICE PRESIDENT, FILM, TV & CONTENT
Veteran Public Relations Executive, Harlan Gulko joined ID from Focus Features where he spent 11 years spearheading the film campaigns for Academy Award® and Golden Globe® nominated features including Dallas Buyers Club, Brokeback Mountain, Beginners, Milk, Moonrise Kingdom, Lost in Translation, Eternal Sunshine Of The Spotless Mind and The Motorcycle Diaries. With long standing press relationships and savvy approach to media outreach--Harlan delivers results-driven campaigns.
Since joining ID, Harlan has spearheaded the publicity campaigns for such films as Manchester By The Sea, Nocturnal Animals, The Theory of Everything, I'll See You In My Dreams, Love & Mercy, A Walk In The Woods, Freeheld, The Danish Girl and DePalma.
While at Focus Features, Harlan also led campaigns for films including The Worlds End, A Serious Man, Greenberg, Pariah, Broken Flowers, Taking Woodstock, Lust, Caution, Jane Eyre, Sin Nombre, Deliver Us From Eva, and Scoop.
Prior to his tenure at the studio-- Harlan was a Senior Publicist at Fox Searchlight Pictures where he worked on campaigns for Boys Don't Cry, Sexy Beast and Quills. He began his career in the industry as a PR strategist at BWR Public Relations working on a wide array of actors and comedians in the world of television and film.
Harlan graduated from Emerson College with a BA in Mass Communication and minor in French.
MATT HABERMAN, ACCOUNT EXECUTIVE, TALENT
Matt began his publicity career at ID in 2011 as an executive assistant to Founder and CEO, Kelly Bush. After discovering his passion for personal publicity, he made the move into ID’s talent department, forming a diverse talent roster and playing an instrumental part in positively shaping his clients' careers. As an Account Executive, he is a key contributing member of various teams for clients including Jennifer Lawrence, Ben Stiller, Gerard Butler, Haley Bennett, Andy Cohen, Ana Gasteyer, Rachel Zoe, and Joy Williams.
Matt joined ID from LT-LA Consulting, where he aided in the publicity and Academy Award® campaigns for films such as The King’s Speech, Winter’s Bone, Blue Valentine, Biutiful, and Rabbit Hole. His work contributed to an overall 20 Academy Award® nominations, 4 Academy Award® wins, 14 Golden Globe® nominations, as well as numerous other guild and critics’ group awards and nominations.
Matt holds a Bachelor's degree in communications from the University of Arizona, where he graduated Summa Cum Laude with Honors and was the President of Bobcats Senior Honorary. Bear Down!
AMANDA HALLER, ACCOUNT EXECUTIVE, BRANDS
Amanda Haller began her career at ID in 2011. Since then, Amanda has supported teams on a variety of brands and events clients including Nintendo, Heifer International, Tiffany & Co., LA Regional and UNICEF among others. She plays a key role in the daily management of accounts, consistently bringing her expertise in celebrity outreach, media relations and campaign strategy to high-profile clients.
Prior to joining ID, Amanda gained experience as an intern in the brands departments at PMK*BNC and Clear PR in London. Originally from New Jersey, she graduated Magna Cum Laude from Ithaca College with a BA in integrated marketing communications and a minor in sociology.
BOBBY HAMMELMAN, ACCOUNT EXECUTIVE, BRANDS
Bobby is an Account Executive in the Brands department, where he strategizes and executes communications campaigns for luxury, nonprofit, fashion and technology clients. His diverse client roster includes UNICEF, Marriott, Westfield and Doppler Labs.
Prior to joining ID, Bobby worked at Edelman, the world’s largest public relations firm, specializing in food, retail, travel and lifestyle brands. The clients he supported included TJX Companies, Chipotle Mexican Grill, The Empire State Building and Comcast Xfinity.
Bobby graduated from The University of Texas at Austin with a Bachelor's degree in both public relations and radio-television-film.
NOELLE JAYCOX, ACCOUNT EXECUTIVE, TALENT
Noelle Jaycox joined ID in 2011, steadily forging her publicity career with an impressive talent roster.
Noelle is a key contributing member of various teams for clients including Patrick Stewart, LL Cool J, Melissa Rauch, Carson Daly, Fred Armisen, Max Greenfield, Carrie Brownstein, Nat Faxon, Scott Aukerman, John Slattery, Tim Simons, Amber Tamblyn along with numerous television shows. Continuously bringing a creative approach to campaign strategy, Noelle plays an instrumental role in positively shaping her clients' work to resonate with media.
In addition to managing her diverse roster of clients, Noelle helps guide and oversee ID's internship program. Starting as an Intern herself, Noelle understands the importance of providing interns with a positive learning experience and recognizes the impact ID has on shaping professional identities.
Originally from Florida, Noelle holds a Bachelor of Fine Arts degree in theatre from the University of the Arts in Philadelphia, PA where she graduated with Honors in just three years.
TALOY JOHNSON, ACCOUNT EXECUTIVE, TALENT
Taylor joined ID in 2012. As an Account Executive, Taylor’s varied client list ranges from filmmakers and actors to authors and corporate companies. Taylor has played a key role in the awards campaigns for clients resulting in multiple Academy Award® wins including Graham Moore for The Imitation Game, Alfonso Cuaron for Gravity and Chris Terrio for Argo. Throughout her time at ID, Taylor has also been heavily involved as a member of client teams including Wes Anderson, Emily Blunt, Cameron Crowe, Jeff Garlin, Annapurna Pictures, Jason Reitman, Zack Snyder and James Wan.
Prior to joining ID, Taylor worked in the publicity department of Center Theatre Group and is a proud graduate of the University of Southern California. In her free time, Taylor loves cooking and trying out as many delicious restaurants as possible.
CHRIS KANARICK, ACCOUNT EXECUTIVE, TALENT
Chris Kanarick is an Account Executive in the Talent Department at ID who has also excelled on the agency's Brand and Events team overseeing red carpets and other initiatives for several high-profile events.
Kanarick has overseen Oscar® campaigns for clients such as Richard Jenkins, Tony campaigns for clients such as Sir Patrick Stewart and David Hyde Pierce, and multiple Emmy® campaigns for actors such as John Slattery, who earned four consecutive Emmy® nominations for his role on the hit series, Mad Men. Kanarick has also been an integral part of publicity campaigns for such up and coming stars as Jon Bernthal, Jason Clarke, and Steven Yeun, while also representing established talents such as David Cross, Eric Idle, Kevin Kline, Ewan McGregor, Tim Hutton, Simon Helberg, Luke Wilson and Tony®-winning director, Julie Taymor.
Kanarick has worked on multiple New York-based events over the years, having overseen red carpets for such high-profile launches as the Tiffany & Co. Blue Book Collection, the opening of both Hermès Men's and Wall Street stores, and the flagship Armani Fifth Avenue store, as well as events for DKNY the SAG Foundation and The 24-Hour Plays for Urban Arts Partnership. He currently represents the Lucille Lortel Awards, which recognize excellence in New York's Off-Broadway theatre community, and the Alvin Ailey American Dance Theater.
Kanarick began his publicity career in 2001 as an Executive Assistant to ID's Mara Buxbaum. After almost three years in personal publicity, Kanarick took a position at Miramax Films as a Manager of Publicity where he was at the forefront of campaigns for films such as Quentin Tarantino's Kill Bill and Martin Scorsese's The Aviator. He later joined Leslee Dart as she started her new venture, then called The Dart Group. In September 2005, Kanarick returned to ID as a publicist where he continues to build his business and reputation within the industry.
RACHEL KARTEN, SENIOR ACCOUNT EXECUTIVE, TALENT
Rachel began her publicity career at ID in 2007 under the guidance of Mara Buxbaum, one of the industry's most admired and well-respected publicists. Now a Sr. Account Executive in the talent department at ID, Rachel has acquired a diverse talent roster including Kathy Bates, Michelle Williams, Tim Robbins, Diane Lane, Mandy Moore, Kevin Kline, Winona Ryder, Martha Plimpton, Chris Colfer, Justin Kirk, John Cho, Jesse Tyler Ferguson, Tracee Ellis Ross and Uzo Aduba. Rachel also works in the philanthropic landscape on clients such as Stand Up To Cancer, Heifer International and Goldie Hawn’s The Hawn Foundation. Prior to ID, Rachel worked at Management 360 for four years. She graduated with a degree in film production from Chapman University.
MOLLY KAWACHI, SENIOR ACCOUNT EXECUTIVE
Molly began her publicity career at ID in 2008. As a Sr. Account Executive, she has built up a diverse talent roster and is a key contributing member of various teams for her clients including Ben Stiller, Emilia Clarke, America Ferrera, THE LONELY ISLAND (Andy Samberg, Akiva Schaffer & Jorma Taccone), Emily Blunt, Sam Rockwell, John Krasinski, Ana Gasteyer, Josh Charles, Vera Farmiga, Paul Reubens and Alicia Keys.
A graduate of Connecticut College, Molly began her career as an NBC page where she secured one of the coveted assignments as the "Saturday Night Live Desk Page." She spent the following year working with the award-winning playwright, Eve Ensler, and as a producer of V-Day's "V to the 10th" -- a celebrity performance of "The Vagina Monologues" at the New Orleans Arena. Former captain of her college volleyball team who stands at 5'3" in her sneakers, she entered showbiz at the age of seven with an appearance on The Cosby Show where, like a true publicist, she asked, "Is that true, Dr. Huxtable?"
CLAIRE KELLEHER COLLETTI, SENIOR ACCOUNT EXECUTIVE, FILM, TV & CONTENT
As a Senior Account Executive at ID, Claire has contributed to the Film Department's publicity campaigns for theatrical releases, DVD releases, and production companies. Her recent theatrical release campaigns include the Academy Award® winners Django Unchained, Anna Karenina, The Artist, and The King's Speech, as well as the acclaimed films Moonrise Kingdom, Spring Breakers, PJ20, and most currently, Lee Daniel's The Butler. Claire has been instrumental in the DVD release campaigns for Django Unchained, PJ20, Harry Potter and the Deathly Hallows Part 1 and 2, as well as The Twilight Saga: Eclipse. Claire also works with Sony Pictures Classics on their corporate publicity. Beyond her expertise in the film department, Claire has helped develop book campaigns including Sam Wasson's Fifth Avenue: 5 AM and Penny Marshall's memoir My Mother Was Nuts. Additionally, she is part of the Stand Up To Cancer (SU2C) team, helping secure press for the non-profit, it's various initiatives and their successful fundraising broadcast shows.
Prior to coming to ID, Claire worked in the publicity department at Miramax Films on a number of accounts including the Academy Award® nominated film, Doubt. Claire graduated from Fordham University with a degree in communications and visual arts.
CAITLIN KLEIN, ASSOCIATE ACCOUNT EXECUTIVE, FILM, TV & CONTENT
As an associate account executive in the Film, TV & Content department at ID, Caitlin assists in executing multiple campaigns combining creative strategy with social media and digital savvy, leading to inventive pitches and coverage for various projects.
Caitlin has worked on a number of film campaigns while at ID, including James Marsh’s The Theory of Everything, Tom Hooper’s The Danish Girl, LAIKA’s Kubo and the Two Strings, Garry Marshall’s Mother’s Day and Kenneth Lonergan’s Manchester by the Sea. She has also been instrumental in a variety of home entertainment campaigns such as The Danish Girl, Mother’s Day, and The Gift.
Caitlin began her career at ID as an intern. She received her BA in public relations from the University of Southern California’s Annenberg School for Communication and Journalism with a minor in marketing from the Marshall School of Business. During her time at USC, she spent a semester abroad at the University of Westminster in London.
JOHN KOCH, CHIEF CREATIVE OFFICER
As Chief Creative Officer, John Koch leads both ID Communications and Creative departments. John collaborates with ID's team to craft strategic messages and create compelling written materials on behalf of ID's corporate, brand, film, digital and personal clients. In 2007, John was brought to ID to oversee client communications and the rebranding of the company. He has since positively impacted hundreds of clients, including many of the world's most revered brands and personalities. He has been integrated into virtually all aspects of ID's business from strategy to crisis management to creative production.
For John, it all starts with the story or the message. A gifted speechwriter, John has written remarks for many of the world's leading executives and entertainment personalities. John's material has appeared on numerous award shows including the Academy Awards®, the Emmys ® and the Kennedy Center Honors. In addition, John is a skilled media trainer, and often prepares A-list talent before talk show appearances, navigates individuals through crisis situations and counsels top executives on how to be more media/ communications savvy.
In 2012, John launched ID Creative to create engaging moments in growing media (and social media) landscape. ID Creative has been the force behind numerous branded entertainment and viral videos, PSAs, and EPKs. For years leading up to ID Creative, John has written and produced viral videos as part of diverse marketing campaigns for companies and organizations such as Nintendo, National Geographic, Starbucks, Stand Up To Cancer and Alicia Keys' AK Worldwide. He was part of the writing staff for the 2010 Stand Up To Cancer landmark event simultaneously broadcast on ABC, CBS, NBC, and FOX, along with numerous cable stations.
On the lighter side, John writes for a number of comedians including Ben Stiller, Jim Parson, and Paul Reubens. In 2011, John was a writer on the stage play, The Pee-wee Herman Show on Broadway, which was broadcast on HBO and nominated for three Emmy awards. In 2009, John co-created the wildly-popular "Stillerstrong" campaign to coincide with Mr. Stiller's charity efforts in Haiti. He has written or co-written several Funny or Die viral videos, including "Pee-wee Gets an iPad," and "Hot for Teachers with Megan Fox," which generated millions of views, and sparked massive media coverage centered on the issue of education budget cuts and classroom size, which was covered in the video.
Prior to joining ID, John was the Events and Programs Manager for the Writers Guild of America, West, where he was a contributing editor to Written By magazine. In addition, John has written and produced numerous industry events including: The 101 Greatest Screenplays Tribute hosted by Harry Shearer and the 2006 IDA Documentary Awards Gala featuring Al Gore, Morgan Freeman and Jane Fonda. A former Board member of the International Documentary Association, John has moderated dozens of filmmaker panels and industry seminars. John has a Masters of Fine Arts Degree from the University of Pittsburgh, and is a frequent contributor to the Huffington Post.
LINDSAY KRUG, SENIOR ACCOUNT EXECUTIVE, TALENT
Lindsay Krug has been at ID since 2007. As a Senior Account Executive, she currently works on a variety of clients and enjoys being an instrumental part of building someone's career. Lindsay's various clients include Julia Louis-Dreyfus, Ed Helms, Gillian Jacobs, Krysten Ritter, Emily VanCamp, Kathryn Hahn, Michaela Watkins, Jerrod Carmichael, and Rashida Jones. She works with several comedian duos and creators including Abbi Jacobson & Ilana Glazer of the hit show BROADCITY, Jessica St. Clair & Lennon Parham, and Jillian Bell & Charlotte Newhouse. Lindsay also represents rising talent such as Liam James, Aja Naomi King, and Rose McIver.
Lindsay has assisted in award campaigns for Natalie Portman (Black Swan) and Michael Shannon (Revolutionary Road) which garnered an Academy Award® win and nomination for the actors in 2012 and 2009, respectively. Before joining ID, Lindsay worked at Warner Bros. She grew up in Los Angeles and is a local Valley girl.
LINDSEY LANGWEILER, ACCOUNT EXECUTIVE, FILM, TV & CONTENT
Lindsey is an Account Executive in ID’s Film department, specializing in publicity campaigns for theatrical releases, DVD releases and television series.
Joining ID in June 2015, Lindsey’s recent campaigns include Xavier Dolan’s Tom at the Farm; 99 Homes; Tom Hooper's The Danish Girl; A Perfect Day, starring Tim Robins and Benicio Del Toro; Taika Waititi's Hunt for the Wilderpeople; and Born to be Blue, starring Ethan Hawke. Lindsey has also been instrumental in the DVD release campaigns for Dope, The Gift, as well as The Danish Girl.
Utilizing her expertise from the film department, Lindsey is part of Team AOL at ID, where she has been instrumental in the efforts behind headline-making MAKERS Conference, which featured Gloria Steinem, Caitlyn Jenner, America Ferrera and Halle Berry, as well as AOL’s original series. Additionally, Lindsey is part of the VICELAND team, helping to launch the brand new TV network from VICE.
Prior to joining ID, Lindsey worked in the publicity department at Universal Pictures on more than 50 film campaigns, including the Fast & Furious series; the Despicable Me series; Ron Howard’s Rush; Angelina Jolie’s Unbroken; Neighbors; The Purge series; Pitch Perfect 2 ; Fifty Shades of Grey; and Ted.
Lindsey graduated from the University of Kansas (Go Jayhawks!) with a degree in public relations and advertising.
ASHLEY LERCHE BALABAN, SENIOR ACCOUNT EXECUTIVE, FILM, TV & CONTENT
As an Account Executive at ID, Ashley has contributed to the Film Department's publicity campaigns for theatrical releases, festival campaigns, and unit productions. Her recent theatrical release campaigns include Academy Award winners Dallas Buyers Club, Django Unchained , The Artist , and The King's Speech , as well as acclaimed films, Lee Daniel's The Butler, Place Beyond the Pines, Spring Breakers, and most recently Under The Skin. Additionally, Ashley worked on unit publicity for the Todd Haynes film Carol . She has also worked on festival campaigns for films including I Origins, Fishing Without Nets and Under The Skin. She also works with Netflix and handles content publicity for the brand.
Ashley began her publicity career at The Weinstein Company and came to ID in 2010. Ashley graduated from Pennsylvania State University where she majored in public relations.
BEBE LERNER, SENIOR VICE PRESIDENT, TALENT, BRANDS
Partner and Senior Vice President of Talent at ID, Bebe Lerner represents a diverse collection of some of the most creative minds in Hollywood. A strategic thinker who takes a holistic and interdisciplinary approach to each project and client, in the past five years alone, Bebe has steered the publicity efforts and awards campaigns for Academy Award-winning clients Alejandro G. Iñárritu (Best Director/THE REVENANT), Josh Singer (Best Original Screenplay/SPOTLIGHT), Graham Moore (Best Adapted Screenplay/THE IMITATION GAME), Alfonso Cuaron (Best Director and Best Film Editing/GRAVITY), Chris Terrio (Best Adapted Screenplay/ARGO).
Other filmmaking clients on her roster include: Wes Anderson, John August, Kenneth Branagh, Garth Davis, Jon M. Chu, Chris Columbus, Cameron Crowe, Katie Dippold, Daniel Espinosa, Scott Frank, Drew Goddard, Will Gluck, Michel Gondry, Catherine Hardwicke, Rian Johnson, Duncan Jones, Alex Kurtzman, Karyn Kusama, Francis Lawrence, Jonathan Levine, Peyton Reed, Jason Reitman, Adam Shankman, Taylor Sheridan, Zack Snyder, Leigh Wannell, Kevin Williamson, and Ed Zwick as well as composers Hans Zimmer and Max Richter, and actors Emily Blunt, Jeff Garlin, John Krasinski, and Daniel Wu. Bebe’s corporate clients include Megan Ellison’s Annapurna Pictures, Brian Oliver’s Cross Creek Pictures, SONGS Music Publishing, and VICELAND.
Previously, Bebe served as a Vice President at Bumble Ward & Associates, where she garnered success for her entertainment clientele, including actors, directors, producers and writers. In 1997, Bebe began her public relations career at BNC where she served as an account executive in the Corporate Entertainment Division. Prior to joining the publicity ranks, Bebe worked as a feature film and television packaging agent at ICM, where she worked with many of the industry's top producers, writers and publishing houses.
LORI LOBER, CHIEF OPERATING OFFICER
Lori Lober joined ID after a distinguished thirty-year career in television commercial production.
Her producing credits on behalf of Fortune 100 companies include global campaigns for Microsoft, ExxonMobil, Procter & Gamble, Coca-Cola, Pfizer, AT&T, Target and General Electric along with groundbreaking work for Revlon, Levi's and Mercedes-Benz. Her work appears in the Permanent Collection of The Museum of Modern Art as part of their tribute to The Art and Technique of the American Television Commercial and has received every industry accolade, including a pride of Cannes Lions. She brings experience and creativity managing A-level talent on both sides of the camera and natural leadership skills to her role as COO.
A graduate of Smith College, Lober has shot on all seven continents and some of the most remote parts of the planet. She's married to Bob Schmidt, inventor of the popular Hoodman line of digital imaging tools.
LIZ MAHONEY, SENIOR VICE PRESIDENT, TALENT
Liz Mahoney represents some of the most notable talent in Hollywood including Jennifer Lawrence, Josh Brolin, Emilia Clarke, Casey Affleck, Ellen Page, Ben Stiller, John Krasinski and Gerard Butler.
During her nearly 10 years at ID, Liz has consistently led her clients successfully through awards campaigns. She has spearheaded Jennifer Lawrence's four record-breaking Academy Award® nominations for Winter's Bone, American Hustle, Joy and Silver Linings Playbook which she received the Academy Award® for best actress.
Additionally, Liz guided Bret McKenzie to the win for Best Original Song for The Muppets. Previous Oscar® campaigns have included Josh Brolin for Best Supporting Actor, Vera Farmiga for Best Supporting Actress, Casey Affleck for Best Supporting Actor, and Ellen Page for Best Actress.
In addition to the established actors on her roster, Liz has developed an eye for emerging talent. She has helped launch the careers of fresh-faced stars like her clients Asa Butterfield, Haley Bennett, Luke Grimes, Halston Sage and Eve Hewson, among others.
Prior to ID, Liz worked with longtime ID client Ben Stiller and his production company Red Hour Films. She began her career in entertainment working at both ICM and UTA as talent agent trainee. Prior to moving to Los Angeles in 2002, Liz was a buyer in the fashion industry for Bloomingdales and Agnès B.
Liz is a graduate of Cornell University with a Bachelor of Science in Marketing and Finance. She currently resides in Los Angeles with her husband, writer/director/producer, Peter Cohen, and son, Aiden.
MICA MEDOFF, ASSOCIATE ACCOUNT EXECUTIVE, TALENT
Mica Medoff joined ID in 2016 as an Associate Account Executive in the Talent Department. She is a key contributing member of various client teams including Alexander Skarsgard, Busy Philipps, James Marsden, and Mandy Moore.
Prior to joining ID, Mica worked at 42West where she aided in the publicity for clients such as Rihanna, Lady Gaga, Pharrell Williams, Charlize Theron, Shakira, John Legend, Oscar Isaac, Maggie Gyllenhaal, Queen Latifah, Evan Rachel Wood and more. Her work contributed to numerous Academy Award®, Grammy®, and Golden Globe® nominations, as well as other guild and critics’ group awards and nominations.
Though proudly born and bred in North Carolina, Mica embraced her family’s Yankee roots, graduating from Colgate University with a bachelor’s degree in Art History. Mica wrote her senior thesis on the contemporary art market and worked at famed Gagosian Gallery for two years before venturing into the entertainment industry.
JULIE MERIN, SENIOR ACCOUNT EXECUTIVE, BRANDS
Julie Merin is a Senior Account Executive in ID's Brands department, where she leads PR campaigns for national brands including Restoration Hardware, Coca-Cola, Nintendo, and Bitmoji. Additionally, Julie works on campaigns for leading executives such as Charlotte Jones Anderson, EVP and Chief Brand Officer of the Dallas Cowboys and Caryl Stern, President and CEO of the U.S. Fund for UNICEF. Outside of securing top-placement press coverage across the diverse media landscape, Julie has experience producing and executing press events, strategic partnerships, promotions and experiential activations.
Prior to joining ID, Julie worked at Grey, one of the top advertising agencies in the world. As a member of Grey's PR & Activation team, she introduced new brands to market and launched fully integrated national marketing programs and social media campaigns.
Julie holds a B.S. in business administration from the School of Management at Boston University and currently resides in Manhattan.
RAE LYNN MURILLO, ACCOUNT EXECUTIVE, TALENT
Rae began her publicity career at ID in 2010. As an Account Executive, Rae represents a wide variety of talent clients that span multiple mediums of actors, writers, directors, producers, and showrunners.
Her diverse list of clients includes Kenneth Branagh, Hans Zimmer, Wes Anderson, Keegan-Michael Key, Timothy Spall, Uzo Aduba, Michael Mann, Francis Lawrence, Chris Columbus, Abbi Jacobson, Ilana Glazer, Leigh Whannell, Michael Stuhlbarg, and Jason Reitman. Rae has played integral parts in Academy Award®, Emmy®, and Golden Globe® campaigns for filmmakers, actors, and composers, resulting in multiple nominations, Emmy® and SAG wins for Orange is the New Black's Uzo Aduba, and an Oscar win for Argo screenwriter, Chris Terrio.
Prior to joining ID, Rae worked at Warner Bros. and Allied Integrated Marketing. She holds a Bachelor's degree in business administration and finance from the University of Arizona's Eller College of Management, where she graduated summa cum laude with Honors.
PATRICK O’NEIL, ASSOCIATE ACCOUNT EXECUTIVE, HYBRID
Patrick began his career at ID in 2011 as an intern. After starting his career in the talent department under the guidance of Alla Plotkin, Rae Murillo and former ID staffer Charlotte Burke, Patrick transitioned to working across the Content, Talent, Brands and Digital departments as a next generation ID hybrid publicist. He brings a wealth of creativity, strategy and passion to each communications campaign he works on, from Emmy-Award winning actress Uzo Aduba to premier virtual reality studio, Felix & Paul Studios, to television properties VICELAND, Starz’s Ash vs Evil Dead, and American Gods, to nonprofit organizations Stand Up to Cancer and Sean Penn’s Haitian Relief Organization, J/P HRO.
Originally from Minneapolis, Minnesota, Patrick holds a BS in Media, Culture and Communications from the Steinhardt School at New York University. When not working, Patrick enjoys the diverse theatrical offerings that NYC provides and racing in triathlons.
MEGAN MOSS PACHON, VICE PRESIDENT, TALENT
Megan has been an integral part of the ID talent department since 2003 where she is now Vice President. Megan represents a select group of talented actors known for their integrity and commitment to their craft. Her clients include Amy Adams, Javier Bardem, Emily Deschanel, Chris Evans, Ewan McGregor, Noomi Rapace, Hailee Steinfeld, Rachel Weisz and Elijah Wood. Megan describes her work as follows, "My job is to recognize those unique and extraordinary qualities in my clients, garner attention to their work through publicity designed to create widespread industry and mainstream recognition, resulting in more opportunities and long-standing careers."
Megan has a degree in Public Relations from the University of Maryland and prior to ID worked for several boutique agencies which specialized in fashion and marketing.
ALLA PLOTKIN, SENIOR ACCOUNT EXECUTIVE, TALENT
Alla is a key contributing member of various teams for her clients including Lake Bell, Chris Colfer, Jesse Tyler Ferguson, Jake Gyllenhaal, Mary Tyler Moore, Sarah Paulson, Matthew Rhys, Margot Robbie, and Amber Tamblyn. With clients whose talents span across film, television, and stage-- Alla has an equal range of expertise for securing press that resonates and elevates her clients' profiles. She most recently played an integral role in developing strategic awards campaigns for Sarah Paulson which lead to two consecutive Emmy® nominations and a Golden Globe® nomination. She previously helped realize Emmy®, Golden Globe®, and SAG award nominations for Chris Colfer. In the literary landscape, Alla has worked on several high-profile book campaigns and has helped Chris Colfer, Mary Tyler Moore, and Eve Ensler all made the esteemed New York Times Best Sellers list with their respective books.
Prior to joining ID almost seven years ago, Alla worked at Universal Records in their video promotion department with artists such as P. Diddy, Nelly, and Jojo amongst others. She is a graduate of Pace University in New York City and has a Bachelor's degree in communication. Alla was born in Russia and speaks her native language fluently.
FELICIA POLLACK, ASSOCIATE ACCOUNT EXECUTIVE, TALENT
As an Associate Account Executive at ID, Felicia serves as a key contributing team member for clients spanning TV, film, and the stage. Her diverse roster of clients includes Peabody and Emmy® Award-winning actor Keegan-Michael Key; Emmy® Award-winning and Grammy® Award nominated comedian David Cross; Tony®, Emmy®, and SAG Award-winning actor David Hyde Pierce; SAG Award winner and Tony® Award-nominated actor David Harbour, and more.
In addition to her work in the talent department, Felicia is an integral part of the execution of The Lucille Lortel Awards, which recognizes achievements in Off-Broadway productions. She also currently works on the VICELAND network, a joint venture from Vice Media and A + E networks, and has worked on philanthropic campaigns and initiatives for UNICEF, Urban Arts Partnership, and The SAG Foundation.
Felicia began her career at ID in 2013 under the guidance of Chris Kanarick. Prior to that, she worked in the publicity department at CBS Television Distribution. While in college, she earned many coveted internship positions, including stints in the National Publicity Department at Paramount Pictures and the talent department at the famed Late Show with David Letterman.
A native New Yorker, Felicia holds a Bachelor’s Degree in Culture and Media Studies from Eugene Lang College, where she graduated with honors. In her spare time, she enjoys rooting for suffering New York sports teams and hosting pop culture trivia around the city.
KAYLA REUBEN, ASSOCIATE ACCOUNT EXECUTIVE, DIGITAL
As an Associate Account Executive in the Digital Strategy department at ID, Kayla utilizes her extensive knowledge of digital marketing, social media management, and public relations to help clients construct impactful digital campaigns and strategic partnerships.
Kayla has worked with a diverse roster of clients across multiple departments including Gerard Butler, Lupita Nyong’o, Lilly Singh, virtual reality filmmakers Felix & Paul Studios, author Adam Grant, Netflix’s Pee-wee’s Big Holiday, Funny Or Die, Stand Up To Cancer, Waldorf Astoria Beverly Hills, Omaze, and Astronauts Wanted.
Kayla began her career at ID in 2015 after interning at boutique public relations firms, magazines, and start-ups. She received her B.A. from Northwestern University where she double majored in political science and psychology, including a semester at University College London. She is a native of Los Angeles and a lifelong Lakers fan.
BRYNA RIFKIN, VP, TALENT
Bryna Rifkin has shepherded numerous awards campaigns for her clients, including Academy Award® winners Marion Cotillard (La Vie en Rose), Jean Dujardin (The Artist), Natalie Portman (Black Swan), and Jennifer Lawrence (Silver Linings Playbook). Her aptitude in this area of campaign management has also garnered additional Academy Award® nominations for Lawrence (American Hustle, Winter’s Bone) and Cotillard (Two Days, One Night), as well as most recently for Ruth Negga (Loving), Michael Shannon (Nocturnal Animals, Revolutionary Road) and previously Keira Knightley (The Imitation Game) and Richard Jenkins (The Visitor).
During her twelve tenure with ID, Bryna has also been a vital part of several client teams, including Sarah Paulson, Michelle Monaghan, Rebecca Hall, Kathryn Hah, Emily Mortimer, Josh Charles, Christina Ricci, Kristin Scott Thomas, Vincent Cassel and Noomi Rapace; and represents rising talent including Brit Marling, Imogen Poots, Ben Schnetzer, Michiel Huisman and Carrie Coon. She recently started working with crossover talents including Garance Doré a photographer, illustrator, New York Times best-selling author and founder of an eponymous influential style blog; as well as Chanel Iman and Erin Heatherton who were featured in the 2015 and 2016 Sports Illustrated Swimsuit issues.
In 2012, The Hollywood Reporter named Bryna in their ’35 Under 35’ NEXT GEN class of the industry’s fastest-rising talent.
Entering college at the age of 16, Bryna went on to receive a Bachelor's Degree in Business Administration from George Washington University and a Master of Arts Degree in Communications and Culture from University of Arts in London. While pursuing her education, Bryna secured coveted internships at Calvin Klein in New York, Marie Claire Magazine in Sydney, Australia, and Ketchum Public Relations in London, where she worked on accounts including Max Factor, Vidal Sassoon, and London Fashion week. In 2003, Bryna moved to Los Angeles and worked at Neiman Marcus Beverly Hills as Public Relations Assistant Manager, where she facilitated national and local media campaigns and orchestrated numerous special events.
Bryna has traveled extensively throughout the world and takes pride in her tattered passport. Although the tally of places she'd like to visit continues to grow longer than the tally of places she's been, her aspirations include tipping her bucket-list toward the latter count.
MARGAUX ROGERS, ASSOCIATE ACCOUNT EXECUTIVE, TALENT
As an Associate Account Executive in the Talent Department at ID, Margaux is a key contributor to the publicity campaigns of a diverse list of clients including Sophia Amoruso of NastyGal, Cynthia Nixon, Rashida Jones, Tracee Ellis Ross, Zac Posen and Lupita Nyong'o. Margaux is especially known within ID for her high energy, sense of humor, and attention to feminist issues inside and outside the industry. In addition to handling talent publicity, Margaux has worked on the campaigns for Sophia Amoruso's first book, #GIRLBOSS, as well as for Alvin Ailey American Dance Theater's Annual Gala and 2014-2015 season, and Cantor Fitzgerald's 9/11 Charity Day in 2014.
Prior to joining the ID family, Margaux worked for Peggy Siegal Company as an assistant. She joined ID in 2010 but decided to step into the film world for two years, working at FilmNation Entertainment, an international sales, distribution, and production company where she was a manager of creative affairs and operations. Margaux returned to ID in 2013 and hasn't looked back.
Margaux graduated from Wellesley College with a BA in women's studies and a minor in economics. In college, she was a member of Tau Zeta Epsilon, Wellesley's art and music society of which she eventually became president.
JILLIAN ROSCOE, SENIOR VICE PRESIDENT, TALENT
Jillian Roscoe has been at ID for over 14 years where she has risen to represent some of Hollywood's top talent including Rosamund Pike, Jim Parsons, Ty Burrell, Carrie Brownstein, Judy Greer, Randall Park, Lake Bell, Fred Armisen, Michaela Watkins, John Slattery, Michiel Huisman, Donald Glover, Nat Faxon, Ken Marino, Rachel McAdams, Keegan-Michael Key, Jason Mantzoukas, Jesse Tyler Ferguson, Bill Paxton, James Marsden, John Cho, Tim Simons, Martha Plimpton, Simon Helberg, Jim Rash, Mandy Moore, Gerard Butler and Max Greenfield.
Jillian most recently led the film and awards campaigns on behalf of her client Rosamund Pike for the box office hit Gone Girl, which resulted in Oscar®, Golden Globe®, BAFTA, SAG and Critics' Choice nominations for Rosamund's work in the film. She also led the campaign for Lake Bell's In a World, which Bell wrote, directed and produced, as well as for writers/directors Nat Faxon and Jim Rash's latest release, The Way Way Back. In 2008, Jillian was instrumental in leading the awards campaign for Marisa Tomei, which resulted in the actress receiving the Hollywood Film Festival's Supporting Actress Award, a nomination for a Critics Choice Award, a BAFTA and Golden Globe® nomination, and an Oscar® nomination for her work in The Wrestler.
Jillian has led the awards campaigns for Jim Parsons of the CBS hit comedy The Big Bang Theory, Ty Burrell of ABC's hit Modern Family and Max Greenfield of FOX's New Girl. For Parsons' work, the actor has won four Emmys for Outstanding Lead Actor in a Comedy Series, a Golden Globe, a Critics Choice TV Award for Best Actor in a Comedy, and a Television Critics Award for Individual Achievement in a Comedy. Burrell won two Emmys® for Outstanding Supporting Actor in a Comedy series, a Television Critics Award for Individual Achievement in a Comedy and also recently won a Critics Choice TV Award for Best Supporting Actor in a Comedy and received a SAG Award for Outstanding Male Actor in a Comedy series. Greenfield was most recently nominated for a Golden Globe® for Best Supporting Actor in a TV Show, Miniseries or TV Movie. He was also nominated for an Emmy® for Outstanding Supporting Actor in a Comedy Series and received a Comedy Critics Choice TV Award nomination for Best Supporting Actor in a Comedy for his performance on the show.
Before joining ID, Jillian worked in consumer PR at Weber-Shandwick in Chicago, representing clients such as SC Johnson, Georgia Pacific, and Q-Tips. An art history and philosophy major at Trinity College in Connecticut, Jillian fondly credits her great work ethic to her parents who encouraged Jillian to intern at an early age for renowned companies such as Sotheby's, Paramount Pictures, and IMG Models. When not working, Jillian enjoys cooking and playing with her prize bulldog, Millicent.
SARA SERLEN, VICE PRESIDENT, FILM, TV & CONTENT
As a seasoned publicist with over eighteen years of studio and agency experience, Sara Serlen's projects have garnered 120 Academy Award® nominations (ten for Best Picture) and have won 33 Academy Awards®, including two Best Picture wins.
Since joining ID, she has spearheaded campaigns for films including Manchester by the Sea, De Palma, Love & Mercy, A Walk in the Woods, The Diary of a Teenage Girl, The Danish Girl, Ex Machina, The Theory of Everything, Dallas Buyers Club, The Master, Spring Breakers, The Place Beyond the Pines, The Artist, Moonrise Kingdom, Django Unchained, The King's Speech and Blue Valentine.
Serlen and the team also led campaigns for Miss Sloane, Wiener-Dog, Born to be Blue, Hunt for the Wilderpeople, Tom at the Farm, Knight of Cups, Pee-wee’s Big Holiday, St. Vincent, A Most Wanted Man, While We’re Young, The Boxtrolls, Under the Skin, Begin Again, In a World, Anna Karenina, My Week With Marilyn, PJ 20 and Smashed.
Serlen successfully ran unit publicity campaigns for Carol, Greetings From Tim Buckley, Struck by Lightning and The Big Wedding as well as festival campaigns including Manchester by the Sea, The Hollars, Love & Mercy, Me and Earl and the Dying Girl, Pawn Sacrifice and A Most Wanted Man.
While at The Weinstein Company, Serlen spearheaded campaigns for films including Inglourious Basterds, The Reader, Vicky Cristina Barcelona, A Single Man and SiCKO. Prior to that, Serlen worked as publicity director for United Artists on films such as Hotel Rwanda and Osama.
She has held PR positions at mPRm and Magic Lantern, Inc, and managed campaigns for films including American Splendor, Pieces of April, All About My Mother, Crouching Tiger, Hidden Dragon, Dogtown & Z-Boys, Pollock and Central Station. She also worked on over 40 foreign films from more than 20 countries.
Serlen graduated summa cum laude from Washington University. She is a BAFTA member and previously served as a judge for the Student Academy Awards® and as a member of the AMPAS Host Committee.
BRIANNA SMITH, ACCOUNT EXECUTIVE, TALENT
Brianna is an Account Executive in ID's Talent department. She is an essential part of client teams including Andrew Garfield, Lucas Hedges, Peter Sarsgaard, Elijah Wood, Rachel Weisz, Billy Eichner, Ethan Hawke and Michael Mann. She prides herself on her extensive knowledge of actors, directors, and their work, and is considered the resident walking IMDB.
Prior to returning to ID, Brianna was an Account Executive at Slate PR. Before joining Slate, Brianna worked at Warner Bros. Pictures where she contributed to the diverse publicity campaigns for over 20 films. While there, she worked closely with filmmakers such as Todd Phillips, Jay Roach, Guillermo del Toro, and Peter Jackson, as well as on an eclectic mix of films such as Pacific Rim, The Hobbit: An Unexpected Journey, Due Date, Project X, The Campaign, Horrible Bosses, A Very Harold & Kumar Christmas 3D, Sherlock Holmes: A Game of Shadows and Unknown. In what was her most prized and personal campaign, she was an essential member in Andy and Lana Wachowski and Tom Tykwer's incredibly personal film Cloud Atlas.
Brianna started her career in the entertainment industry at the Sundance Film Festival in 2007 where she worked in the Press Office. It was at that festival that Brianna re-connected with Mara Buxbaum, a long-time member of her extended family, and one of the industry's most admired and well-respected publicists, who coincidentally mentioned that ID was hiring. Two months later, she joined ID's team in New York where she worked under the tutelage of Carrie Byalick. A year later, she moved to the Los Angeles office where she had the pleasure of assisting both Liz Mahoney and Bryna Rifkin, before making the switch to the desk of Kelly Bush, Founder & CEO of ID.
Her desire to become a publicist was bestowed upon her by her late grandmother, legendary publicist, Lois Smith, to whom she owes her love of film and theater, as well as her constant reading of magazine mastheads.
She received her Bachelor's Degree in communications from Hollins University.
MICHAEL SMITH, SENIOR VICE PRESIDENT, BRANDS
As Senior Vice President of ID’s Brands Department, Michael manages the group from the agency's New York office and works directly with numerous clients including Nintendo, Doppler Labs, and UNICEF.
Prior to joining ID in 2013, Michael Smith served as Senior Vice President in the Sports Group at Dan Klores Communications (DKC) where he was the day-to-day lead on a number of high-profile sports and interactive entertainment clients including the USTA/US Open, Delta Airlines, Disney Interactive, SEGA, Tough Mudder, 2K Sports and world renowned poker star Phil Ivey. Michael led teams to develop and execute communications campaigns to generate brand awareness and drive messaging above and beyond traditional consumer audiences. Before DKC, Michael spent several years at World Wrestling Entertainment where he was Director of Publicity and oversaw all public relations efforts for WrestleMania, WWE Films, USA Network and NBC Universal broadcast partnerships and all consumer products including books, DVD’s and video games.
Michael currently resides in Maplewood, New Jersey with his wife and two daughters.
ANDREA SUMPTER, SENIOR ACCOUNT EXECUTIVE, FILM, TV & CONTENT
Andrea joined ID's Film Team as an Account Executive after spending nearly a decade at Paramount Pictures. At ID, Andrea's ability to craft effective and creative media strategies coupled with her strong press relationships enables her to garner targeted, far-reaching coverage for clients.
During her tenure at Paramount, Andrea was part of the publicity team that handled all of the DreamWorks Animation features. She formulated and executed innovative stunts and press strategies for Kung Fu Panda, Madagascar: Escape to Africa, How To Train Your Dragon and Puss in Boots. Andrea also worked on features such as the Academy Award® winning film, The Fighter, for which she garnered the cover of Sports Illustrated for Mark Wahlberg and Christian Bale, and Interstellar, for which she managed the science and technology campaign including securing Christopher Nolan's guest-edited issue of Wired.
Andrea specializes in forging press partnerships with impactful outlets such as USA Today, in order secure tiered coverage that breaks throughout the duration of the campaign. She is largely responsible for the public being bombarded with images of Ron Burgundy for Anchorman 2 and of Optimus Prime for Transformers: Age of Extinction.
Andrea began her career doing regional entertainment publicity throughout the Midwest before landing in Hollywood. She has a degree in Journalism from the William Allen White School of Journalism at the University of Kansas.
RHETT USRY, SENIOR ACCOUNT EXECUTIVE, TALENT
Rhett currently divides his time equally between the Talent and Music departments of ID. His work spans across multiple facets of the entertainment industry— film, television and music.
Rhett's client roster is filled with numerous Oscar®, Grammy®, and Emmy® award-winners and nominees including Amy Adams, Jack Huston, Kathy Bates, Krysten Ritter, Kathryn Hahn, LL COOL J, Morena Baccarin, Martha Plimpton, Rebecca Hall and Winona Ryder. In addition, Rhett has been influential in the work for emerging new talent such as Broad City, Aja Naomi King, Halston Sage, Sam Hunt and Ruby Rose.
Prior to ID, Rhett worked at Dan Klores Communications in New York and the Seattle office of the worldwide advertising and public relations agency, Publicis Groupe, for which he won a Silver Anvil Award for his work from the National Public Relations Society of America.
LYDIA YOU, DIRECTOR, BRANDS
Lydia is Director of Brand Strategies at ID, specializing in hospitality and luxury lifestyle clients. As a senior strategist, Lydia has overseen the media relations and day-to-day strategy for her clients including Tiffany & Co., Restoration Hardware, Waldorf Astoria Beverly Hills, Marriott International, Westfield Corporation, and Rolex. Lydia focuses on high-level media pitching, creative and strategy development, campaign planning and partnership negotiation, client relations and account management.
Prior to joining ID, Lydia spent over four years at Murphy O’Brien developing and executing PR campaigns for internationally recognized hotel brands and luxury boutique hotels including Hilton Hotels & Resorts, Auberge Resorts and Four Seasons Resorts. Lydia has a Bachelor’s Degree in Communications and Economics from University of California, San Diego.