HEATHER GREENFIELD, SENIOR VICE PRESIDENT OF BRAND STRATEGIES
Heather Greenfield is Senior Vice President of Brand Strategies at ID where she is the lead, day-to-day representative for a host of influential brands. In corporate and brand representation, Heather controls media relations, product placement, celebrity seeding, line launches, and oversees general entertainment and lifestyle strategy for the likes of her clients, including Nintendo, Tiffany & Co., Moët & Chandon champagne, Kiehl's Since 1851, Burton Snowboards, Diesel Jeans, and Sprinkles cupcakes. Heather was instrumental in leading the Starbucks Entertainment account, spearheading the publicity campaigns for Starbucks Entertainment's book and film programs, contributing to the nearly six billion total media impressions garnered for the client.
After graduating Magna Cum Laude with a major in Communications from the University of Pennsylvania, Heather began her career as an assistant to the SVP at PMK Public Relations, working on clients such as Nicole Kidman, Glenn Close and Emma Thompson. Within a few years she joined the publicity department at Universal where she worked on awards campaigns for acclaimed films such as A Beautiful Mind, Seabiscuit and Ray. While at Universal, Heather caught the eye of Kelly Bush and Cari Ross who hired her as a publicist where she immediately began representing the likes of Hugh Laurie and Julia Louis-Dreyfus.
