NATALIE LENT, DIRECTOR, EMERGING PLATFORMS
As the Director of Digital Strategy, Natalie Lent helps ID's clients navigate the social and digital media landscape, in addition to seeking opportunities for strategic partnerships in this space on their behalf. Natalie also spearheads ID’s representation of select digital clients for strategic branding, marketing and public relations campaigns.
Natalie's clients include Relativity Media, Pee-wee Herman, Ben Stiller, Stand Up to Cancer, Alicia Keys, Google's Boutiques.com, Johan Lindenberg's BLK DNM, the TV Guide Channel and Sean Penn's J/P Haitian Relief Organization. She has also contributed to campaigns for overall ID clients FINCA, Entertainment Weekly, Atlas Entertainment, Halo Purely for Pets and the films Me & Orson Welles, We Live In Public, I and the Twilight franchise.
Natalie began her career at Creative Artists Agency and subsidiary The Intelligence Group before working at Fanscape, a leading digital and viral marketing agency focused on entertainment clients including MTV, Clear Channel, FX and A&E. Prior to joining ID, Natalie headed up the marketing team for the multi-award-winning Burma: It Can't Wait project - a May/June 2008 campaign to help to free Nobel Peace Prize recipient Aung San Suu Kyi, featuring influential celebrities including Will Ferrell, Ellen Page, James Cameron and Jennifer Aniston. She is a graduate of Harvard University.
