VICTORIA HARVIE CARLIN, SENIOR VICE PRESIDENT OF BRAND STRATEGIES
As Vice President of Brand Strategies at ID, Victoria Harvie Carlin is responsible for providing and implementing overarching brand strategy and PR programming for a diverse roster of clients which include Neutrogena, Mercedes-Benz, Netflix, Spanx and The Capital Grille among others. She is hardwired into many of the most pivotal happenings within the entertainment community, taking campaigns from concept to completion. Whether it’s creating the PR campaigns for Neutrogena’s PR/Marketing division for their talent initiatives including the PR campaign for Miranda Cosgrove as the new face of the brand, maintaining their ongoing Talent Ambassador and industry relationships, as well as overall brand strategy for all things Hollywood; facilitating the PR campaigns for new categories for Spanx including mens; strategizing entertainment initiatives for Netflix; creating opportunities for Academy Award initiatives as well as facilitating clean diesel and hybrid entertainment programming for Mercedes-Benz; Victoria is responsible for providing top-level strategic client counsel while developing and implementing PR programming based on clients PR/Marketing initiatives for a vast range of brand/lifestyle clients.
As former Vice President of the PMK/HBH Brand Division in Los Angeles, Victoria has translated media clout into extensive PR results for many top corporations including Motorola, Xbox, Reebok, Estee Lauder, Verizon Wireless, Abercrombie & Fitch, Unilever, Neil Lane, Johnson & Johnson, AOL, Conde Nast Media Group and eBay among others.
Additional campaigns include: launch of Jimmy Choo for H&M; the launch of the Pink RAZR for Motorola which propelled the brand to “Hollywood IT Phone” status; entertainment element for the award winning Johnson & Johnson 50th Anniversary NO MORE TEARS trademark PR campaign; managed international media relations for amfAR Cinema Against AIDS benefits (Dubai, Cannes and Rome); negotiated the PR, digital and viral components for various international Unilever “Above the Line” campaigns and PR Ambassador programming including Eva Mendes as the Face of Magnum Ice Cream in Turkey as well as respective global PR campaign ambassador extensions; eBay's Pop Culture programming including strategic planning for celebrity-related initiatives; the launch of Reebok campaigns for Scarlett Johansson as well as Pharrell Williams’ respective lines; the launch of Dom Pérignon’s collaboration with Karl Lagerfeld for Rosé Vintage; Xbox 360 launch; creating an awareness campaign for the Four Seasons Bora Bora Private Residences; various Verizon Wireless launches including the launch of JT TV with Justin Timberlake; Prada Los Angeles Epicenter Opening; Neil Lane’s Flagship opening; British GQ's annual Elton John & David Furnish event; Conde Nast Media Group's MOVIES ROCK; among others. Prior to joining PMK/HBH, Victoria worked at Creative Artists Agency.
