ID is at the forefront of innovation for new release strategies which resonate in the changing landscape of today’s music industry. We have been involved in all aspects of the music business from marketing and public relations campaigns to the use of new media to the launch of a new music label. At ID, we have a select roster of artists and musicians who are the best in their respective genres.
Our team implements innovative and creative campaigns which effectively reach today’s music consumer. We have helped launch new ventures such as Starbucks new label Hear Music and its “Now Playing” service for the iTunes Wi-Fi Music Store. For established artists we not only maintain and protect their public image but expand their presence through a host of creative initiatives. For emerging artists, we have a proven track record of reaching key influencers and delivering results that help artists break through to the masses. Through our long-standing relationships with important and credible media outlets, we effectively implement both grassroots and mainstream campaigns that build public and industry awareness as well as a loyal fan base.
Our varied client base means we have extensive contacts and strong relationships across all print and electronic media including lifestyle, music, urban, fashion, consumer and trade publications, major dailies and weeklies, television and network specials, wire services, radio and online outlets.
ID has guided publicity campaigns for artists as diverse as James Taylor, André Benjamin, Marié Digby, Dave Stewart, GogolBordello, Daniel Lanois, Jem, Apples in Stereo and The Henry Rollins Show on IFC, to name a few.
