ID represents studios, production companies and individual projects for theatrical film, television, home video, DVD and game platforms. In each case, ID employs a specialized, results-driven approach to each campaign, highlighting the individual strengths and unique characteristics of each new work. We have represented a diverse line-up of projects. Some examples include: the Warner Home Video release of Harry Potter and the Order of the Phoenix; the television show E.R. which recently celebrated its 300th episode; The Halcyon Company’s purchase of the Phillip K. Dick library for film and game development; and have implemented creative campaigns for a host of independent film releases including the highly-anticipated film, Twilight, produced by Summit Entertainment.
From the limited releases of independent films to worldwide studio releases, ID prides itself on the creation and execution of effective film campaigns rooted in extensive research and aimed at inspiring target audiences and demographics. ID travels to locations around the globe, showcasing groundbreaking films to worldwide media outlets, opinion leaders and festival juries. From Cannes to Venice and Sundance to Tribeca, ID provides full-service festival support to our clients. Given our extensive background working with actors, we can understand how to make the best use of actors participating in film press and promotion, so it is mutually beneficial to all parties.
Due to the increase in shrinking windows between a theatrical release and the DVD, the conventional wisdom is there is no need to engage in a press campaign for a DVD’s release. We disagree with such a theory. We believe the unique assets of the DVD can generate new publicity opportunities, consumer interest and result in increased sales. In 2007, ID developed publicity campaigns for the #1 and #2 top selling DVDs (300 and Happy Feet for Warner Home Video).
