Building on ID's successful long-standing entertainment business, ID's Entertainment and Brand Strategies department has established itself as a trusted business partner and strategic ally for some of the world's most prestigious companies and brands.
Driven by results, ID's EBS team utilizes corporate communications and strategic marketing to develop fully-integrated programs customized to the commercial objectives of each client. Whether it's to encourage trial, drive web traffic, increase brand awareness within key demographics or new geographic markets, educate consumers on specific product differentiators, ID positions brands, products and services with informed, creative and targeted campaigns.
ID's EBS capabilities include media relations, new product launch campaigns, event press and production, sponsorships, product placement, viral marketing, consumer promotion & branding initiatives, targeted campaigns, crisis management and celebrity and influencer outreach programs. ID has led a number of viral marketing campaigns for clients and cultivated extensive and effective relationships with online and blogging media.
Through all of these areas and more, we are committed to providing innovative and effective solutions for our clients. Our strength is in creating effective campaigns to drive commercial objectives. The ID difference lies in our media relationships, resources, reputation and the caliber of the clients we represent.
